By Erica Tempesta For Dailymail.
Gillette's controversial new ad tackling toxic masculinity has gotten mixed reviews, but even fans of the message are baffled to see the company discouraging sexism while continuing to charge more for its female shaving products. Under fire: Gillette is facing backlash for tackling sexism in its MeToo-inspired ad while continuing to tack on pnik 'pink tax' to it's female-centric products.
Men versus women: I really. And the discrepancy in prices isn't limited to just razors and razor blades. Did it again: Say what?
Women's personal care products cost 13 per cent more than men's, according to a study study published by the New Anv City Department of Consumer Affairs. Some critics of the Gillette campaign were quick to point out that brand isn't practicing what it's preaching.
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We buy "men's razors" for this exact reason. It's cheaper,' one woman tweeted.
Fed up: Both fans and critics of Gillette's new socially conscious have been taking to Twitter to call out the brand for its hypocrisy. But kn more pink tax!Sensual Massage Inland Empire
That's quite a nice ad, we definitely have to reshape our masculinity. And also, how about ending the PinkTax?
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One optimistic woman believed Gillette was taking the first step to eliminating the 'pink tax' on its products. The socially conscious new campaign from Gillette has been steeped in controversy since it debuted, with many men calling for a boycott of the brand.When A Guy Kisses You On The Cheek
For the past 30 years, the shaving brand has used the tagline 'The Best A Man Can Get,' but the new ad puts a spin on the slogan by putting the responsibility on men darwin dating online change social norms and stop the mistreatment of women.
Male critics of the campaign flocked to Twitter to slam the ad while claiming Gillette had 'just insulted their own user base.
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The majority of those who spoke out against the ad are male, and many proudly used the hashtag GetWokeGoBroke black escorts la swearing off the company's products. Gillette have no become a Leftist Bigot Company that insulted their own user base by calling woman in pink pants and Gillette shirt "Sexists,"' one person tweeted.
Ironically, some took issue with the fact that Gilletye shaving brand's ad was directed by a 'feminist' woman. The Gillete is among the first to address the MeToo movement while telling men it's time for them to change their behavior.
We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our "best". While only time will tell how the ad will affect sales, Gillette has risked alienating its longtime customers with its message to men and its 'pink tax' for women.
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